Saturday, November 10, 2018

Takeaways from PediaSure's Rise in the Indian Market

Important Note: This is my takeaway from the ET Magazine article, "Powder Power"

Who pulled the wool over the eyes of Horlicks, Complan, Boost, Bournvita, and Milo?

It takes a certain kind of incompetence for the respective company's strategy and marketing departments to overlook or underserve an entire segment. And it takes a certain kind of negligence to NOT address a problem statement that's right under your nose.

What is that problem statement?
What are new moms to give their two year-olds, weaned off of mother's milk, as the little ones get exposed to the world outside their homes?
Being first to market, i.e., mothers and their influencers, the 27,500 registered paediatricians in the country, counts a whole lot - a 100% of the 2-6 year old food health drinks market. 

It's not just the "army of paediatricians" who are influencers, it's the 1,000 sponsored blogger-moms out there with their thousands of followers, urging other moms to buy a product that is priced double to thrice that of competitors - A fanbase that is an effective wall against dissenting professional advice.

And it works.

Inducing fear, the fear of undernourishing your little loved ones at their crucial stage of growth. Why not go for the product that your friends, fellow moms, your child's doctor, and even your child's teachers endorse?

That begs the question: Who are the real customers?
 The 100 million households having children aged between 2 and 7?
Or 
The 27,500 paediatricians? 
That could be read as: 1 paediatrician could fetch you 4000 Indian mothers.
You decide.

Saturday, February 3, 2018

SoundMagic E10BT Bluetooth Earphones Hands-on Review

With every manufacturer jumping into the fray, there's a smorgasbord of Bluetooth earphones and headphones to be had. What's odd is that even now there is no objective assessment of what makes earphones good. Popular reviewers can offer their opinion, and this can be at variance with customer reviews. I am one of those customers. It's natural to refer to sources before making any purchase, and this is true in the case of earphones.

The SoundMagic E10BT is what the name says, an E10 with Bluetooth connectivity. As with Pacific Rim manufacturers, the grammar in and accuracy of the information are questionable. The Bluetooth version is 4.0 or 4.1, depending on whether you look at the box or the instruction manual. Some stores and review sites claim that E10BT supports v. 4.2. What is also unclear are the Bluetooth profiles that the E10BT supports. Testing the earphones on YouTube and Amazon Prime Video, the delay in syncing video with audio suggests that absence of Qualcomm's AptX low latency audio transmission algorithm. Therefore, the version probably isn't 4.1. Sometimes the audio cuts off when seeking within a video or when changing videos. This occurred when using a 2017 Apple iPad as well as the Xiaomi Redmi Note 4 (Android). A battery indicator icon did appear on my Android phone's screen, so this suggests Bluetooth version 4.0 or higher. The voice prompts are the same as the ones employed by cheap Bluetooth speakers and earphones. Remember, you can pair only one device at a time.

The sound produced by the SoundMagic E10BT is not markedly different from the E10C. Of course, this also depends on which ear tips you use and how well they fit in your ear canal. The E10BT sounds just as flat as the E10C or the E10. It's hard to tell if this an upgrade. Other reviewers have praised the wired E10 and E10C for their "warm" sound and "smooth" treble. Indeed, they certainly don't sound harsh, but they do lack punch.

The E10BT is made only in one colour, a matte black. It's hard to tell, but their construction appears to be plasticky. The inline remote is unnecessarily large and looks very different from the polished images and videos published by SoundMagic on YouTube and their website. The micro USB charging port cover is flimsy and care should be taken not to rip it off. Like with the E10C packaging, the E10BT's packaging also displays an invalid webpage to verify the authenticity of your product. When turned on, the remote LED continuously emits an obtrusive blue light - so much so that I may colour the LED window black.

Call quality is especially good for the listener. In fact, listeners reported better call quality than using the microphone on my phone. However, the listener's voice sounded tinny through the earphones like a radio with poor reception. That said, it is possible to have hassle-free conversations on the phone with the E10BT.

Battery life drained from 90% to 30% in about 6 hours.

Friday, November 13, 2015

Portronics Wireless Mouse Review

While shopping for a wireless mouse I was surprised to see that branded ones on the market shelves still cost Rs. 700 - 1000. Then I saw Portronics own offering, at Rs. 345. Portonics per se isn't a well known brand, but its products are known to work. Intrigued by the price I bought the mouse.

The mouse runs on two AAA batteries which have to be bought separately. Despite the addition of the batteries, the mouse is very light. You connect the tiny dongle to one of your computer's USB ports. The dongle is not well made and effort is needed to slide it in correctly. Fortunately, the mouse has passable construction. The Windows 10 laptop doesn't take time to recognize the mouse and no special drivers are installed. It shows up as a regular mouse. It's convenient that the trackpad is disabled when the dongle is plugged in, but that might be because of the OS, model, and drivers.

The first thing that strikes you are the strange ergonomics of the mouse. It's uncomfortable as the profile of the mouse is almost flat. Traditional mice are convex and are gripped, but with this one, you keep your palm is almost in line with your hand. It certainly takes time getting used to, but this mouse suffices for everyday computing tasks. I have not tested this with high speed precision applications like first person shooter games, but the mouse works on most opaque surfaces and movements and clicks register correctly and instantly.

For a cheap mouse, I was pleasantly surprised to find that the mouse sleeps after a period of inactivity saving battery. The movement sensor is turned off and the mouse can be awakened by clicking any button. The sensor also turns off when the dongle is not plugged in.

The dongle can be stowed away by plugging into a same sized recess underneath the mouse. However, the dongle's plastic does jut out.

At Rs. 345, there isn't much to complain about. If you can get used to the form factor, this wireless mouse is an inexpensive alternative.

Saturday, October 24, 2015

MTS India: Gross Cheating of Customer with a Serving of Agony

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider of our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.”
-Mahatma Gandhi
Having seen the TV ads for "superfast" MTS 3G Ultra internet, I contacted one of the MTS agents listed on the MTS website. The MTS representative lied telling me that Rs. 1299.00 postpaid bags me both the device and one month of 10GB "free" usage. I asked for a demo to which the agent agreed. He came to my residence with a package saying the demo "wasn't available at the moment". I anyway bought the package in good faith as I needed internet.

I was shocked when I learnt that 1299.00 is just for the proprietary dongle. There is no bundled bandwidth. I would have got prepaid if I wasn't deceived. Plus, billing starts retrospectively, even before activation of services!

The service itself is spotty and unusable. Top that off with an irresponsible customer service and you get a mother lode of crap. My woes began as soon as I attempted to use the "service". Here are excerpts of the correspondence with MTS India after telephonic attempts to MTS Supervisors were unsuccessful:

Aug 9:
Dear Sir,
I have bought a postpaid MTS Mblaze Ultra WiFi no. 8459545322 on 31.07.2015 from your Authorised Shop Aarav Communication.
I was told that 1299 covers the cost of the device as well as one month of your 12+12GB by your seller. However customer care told me this is not so.
I wish to point out that the device was activated on 01.08.2015 but customer care said prorata billing starts from 31.07.2015. How is this possible?
I asked to speak to the Supervisor but no one was available and the call was disconnected.
Your network either is down or very slow. YouTube and email are unusable.
Kindly explain why I should not file a case of cheating with the police.
MTS replies ad nauseum:
 Thank you for writing to MTS.
We regret the inconvenience you are experiencing in this regards. At MTS, we believe that our customers inputs / feedback helps to improvise our services and ensure that we strive towards achieving customer satisfaction.

We take pride in enhancing our customers with our response and friendly approach. It has always been our constant endeavor to ensure, that our customers are delighted by our inimitable approach.
Please do write in for further assistance.
They served me a bill for less than a fortnight. I paid it. But service didn't improve let alone work as advertised.

I followed up with MTS:
In your reply dated 10.08.2015, you have not addressed any of my concerns regarding the billing and performance of the said MTS postpaid number 8459545322 in my email dated 9th August 2015. Kindly answer the following completely and with integrity:
  1. What is the assured speed of this wireless broadband service?
  2. How much downtime is acceptable?
  3. Why is there a disparity in actual and advertised performance and reliability?
  4. Is internet traffic shaping employed?
  5. Is the purchase date of the device the same as the activation date of the device?
  6. What does the Rs.1299/- paid upfront cover?
  7. Why was there no Supervisor available at the time of contacting Customer Care?
  8. Why was no customer complaint number generated?
  9. Why was the call disconnected by Customer Care without informing the Customer?
  10. Why was no intimation by post or email sent to the customer regarding start of plan, billing, terms and conditions, acknowledgement of payment? 
MTS India issues the same reply, so I reminded them:
It is noted that you, the MTS Appellate Authority, refused to reply to my email dated 10.08.2015.
Answer the following completely and with integrity:

  1. What is the assured speed of this wireless broadband service?
  2. How much downtime is acceptable?
  3. Why is there a disparity in actual and advertised performance and reliability?Is internet traffic shaping employed?
  4. Is the purchase date of the device the same as the activation date of the device?
  5. What does the Rs.1299/- paid upfront cover?
  6. Why was there no Supervisor available at the time of contacting Customer Care?Why was no customer complaint number generated?
  7. Why was the call disconnected by Customer Care without informing the Customer?
  8. Why was no intimation by post or email sent to the customer regarding start of plan, billing, terms and conditions, acknowledgement of payment?
  9. Provide the contact details of your CEO for further follow up. 
MTS doesn't even reply this time and I get fed up with their stalling and issue a cancellation request:
Sir,

In view of your refusal to answer my previous emails, your shoddy service, and misinforming me, you are hereby requested to cancel my connection postpaid MTS Mblaze Ultra WiFi no. 8459545322 with immediate effect.

Only billing upto 02.09.2015 will be entertained.

Besides your confirmation of my cancellation request, no further correspondence from you will be entertained.

Kindly refund the cost of the device and collect the same from my residence.

MTS issues same perfunctory reply along with a lengthy section on cleaning out your browser. 

On Twitter, MTS India notifies me that they have disconnected the connection:

Later, MTS harasses me and threatens action for a bill AFTER DISCONNECTION

Naturally, I file a complaint
MTS India,

I have repeatedly complained through the proper channels of your non-service to this customer – see trailing mail. As of 8th September 2015, MTS no. 8459545322 was disconnected and the same is public knowledge vide Twitter – see screenshot. This number was disconnected for the following reasons:
1.       Unusable internet service
2.       Deceitful sales practices – misleading the customer on cost, plans, benefits
3.       Inaccessible customer service
4.       Appellate Authority’s inaction and refusal to answer my questions – see trailing mail

I have demanded, fairly and as a right, that you as an ethical company make good the loss I have incurred by purchasing your now defunct dongle for Rs. 1299.00.

In spite of repeatedly informing you of your non-delivery of service, you have again levied another bill of Rs. 882.00  – despite the connection being disconnected and inactive. You have even closed my online account thereby preventing me from monitoring and verifying my account records. You have repeatedly made threatening calls to my family.

You will refund the loss of 1299.00 I have suffered for purchase of a non-functioning service and issue a public apology for harassment of this customer.

I am considering police action against you for harassment and cheating. 

To which they reply :
Dear Customer,
Thank you for writing to MTS.
We regret the inconvenience you are experiencing in this regards. At MTS, we believe that our customers inputs / feedback helps to improvise our services and ensure that we strive towards achieving customer satisfaction.
You have expressed your concern in the email dated Sat, 24th October '2015 regarding postpaid MTS number 8459545322 about billing issue, we would like to inform you that if the services of an account is in active status from our end and the customer has not requested for account cancellation, then customer is liable to pay the daily rental along with service tax irrespective of the usages done or not as it is a postpaid services. This is standard across all type of services. We can see that currently there is an outstanding amount of 882/-. We would request you to pay the same.
We wish to assure you that we have registered your feedback and would be working to ensure that this is incorporated in our service delivery in future.
We take pride in enhancing our customers with our response and friendly approach. It has always been our constant endeavor to ensure, that our customers are delighted by our inimitable approach.
Please do write in for further assistance.
Thanking you,
MTS Appellate Authority
So merely having an MTS account means you get charged, service or no service!

Here's the fitting reply for MTS:
Sir,
You have stated "if an account is in active status from our end and the customer has not requested for account cancellation, then customer is liable to pay the daily rental along with service tax irrespective of the usages done or not as it is a postpaid services".
Such an irresponsible statement from you does not absolve you of your responsibilities to your customer. 
The dongle you provided would not connect to your service. I have repeatedly complained to you since Aug 9th 2015 and you were informed of your device/service being inactive and unsable. Merely having a customer account with you without delivering services as promised to the customer and demanding payment for no service is an unethical malpractice on part of MTS India and a breach of contract. 
After non resolution of the problem and your repeatedly stalling, a cancellation request was intimated in writing on 2nd Sept 2015.
The short use of the services by this customer from activation date Aug 3rd 2015 to the first complaint vide email dated 9th Aug 2015 is proof of your gross deficiency in service. You would do best as a responsible company to cancel this fake bill and refund the cost of the dongle to me. 
This correspondence will be shared  with public authorities to facilitate accountability of MTS India to the nation.
I expect a written apology from you and the refund of Rs. 1299.00. Kindly collect the long defunct device from my residence against payment of refund to me.  
Now the correct, ethical course of action would be for MTS India to send a Management Executive to personally tender a written apology and deliver a Demand Draft of Rs. 1299.00.

Instead they tweeted on Oct 29th telling me to pay and made a contradictory statement that services were disconnected much later. Thus, MTS India violated TRAI regulations on disconnection timeline of services on customer request. MTS contradicted their earlier tweet saying that they disconnected services on Sept 8th.

To cheat the customer, they delay or don't respond in order to push you into the next bill cycle.

It is worth noting that MTS has not sent anything written - nada, not even a bill. They never answered any of my queries. In fact they now threaten this customer via Gmail accounts and spam calls.

Thank you for reading. I hope this exposé will help consumers get their value from and choose ethical companies. You may appreciate the malicious intent of MTS in using delay tactics to push the customer into the next bill cycle by ignoring their complaints - making the customer, the stakeholder, suffer. The customer purchases services in good faith in exchange for payment. Clearly, MTS has breached that good faith. It is absurd and abominable that MTS, instead of creating value and satisfaction for the customer, chooses to lose its bottomline by harassing and cheating the very stakeholder the company exists for.

Do try a service/product before you buy!

Saturday, July 11, 2015

The Curious Incident of the Dog at the Night-time Review

This long curiously constructed title adorning a curiously made cover leads one past the smattering of praise and laurels into what is a curious read.

Enter Christopher, a strange fifteen year old with special needs and an aversion to the colours yellow and brown. The murder of his neighbour's dog leads our protagonist on a whodunit that reveals more than is intended for both the protagonist and the reader. The story is narrated by Christopher himself who is convinced and persuades readers of his intelligence despite his lack of social ability,, maturity, and arbitrary attempts to make sense of his world. It is his flawed nature that allows us to relate to him be it our need for solitude, what we aspire to be, or predicting how our day will. I find myself now classifying my days as A Super Good Day, Quite A Good Day, A Good Day, or A Black Day. Though it is not on the basis of the colour combination of cars parked on the street.

The story is really a drama that emotionally challenges the emotionally-challenged Christopher well past his limits and challenges his self-assured knowledge of himself and others around him. I certainly wish the ending was fleshed out - this interesting read ends abruptly. Perhaps, this is a good thing that spares us from what could have been a mundane epilogue.

Far Cry 3: Blood Dragon Review

Everything about this game is an 80's gag, specifically Terminator, and maybe some Escape from New York. The music plays a key part in this feeling. The cutscenes are the antithesis of FMVs - they are 16-bit sprites that are prolonged, cliched antics that can be skipped. This game shows that Ubisoft doesn't take itself too seriously. Blood Dragon feels more like a mod rather than a standalone game and if you're not familiar with 80's pop culture then the game's purpose is lost on you. It is an FPS that claims an unabashed sense of explosed action, but strangely, stealth takedowns, are far easier to perform than aiming a weapon, not to mention it gives you more experience points to gain new abilities.

It would have been nice to have a multiplayer option to round this title off but that would make it more than a gag.

Wednesday, May 6, 2015

First Impressions of Destiny (PS4 Version)

How is a $500 mil game?

It plays like most FPS', but being from Bungie it does have an uncanny resemblance to Halo, the first one from over a decade ago. That's a good thing, because there's nostalgia that let's you make yourself right at home withDestiny.

The great teaser videos released prior to launch promised a riveting storyline and social gameplay mechanics. Bungie did a great job with Halo's gameplay and brought it to Destiny much improved. It's understandable that the emphasis on story brings RPG elements, like leveling up and customizing your character and character classes. The RPG elements feel balanced and the characters have Masterchief-like durability, strength, and firepower. The game is always online, so you can always interact with other players. So you have a promising MMO-RPG-FPS.

The multiplayer aspect is evident at the start. The game requires you to be online even for single-player missions. You immediately go to the Tower, basically a hub, after your first mission. Even while playing solo, you respawn rather than restart at checkpoints, although that will happen in “restricted spawning” areas – the game will warn you when you enter one of these.

It's easy to add people to your fireteam and talk to them. You can also alter the privacy settings to friends only or public. Unfortunately, Destiny players are limited by their console, i.e., there is no cross-play. That would have truly made the multiplayer experience massive, but that limitation is probably out of Bungie's hands.

Being a revived chosen Guardian you wield the power of the Light against the forces of Darkness – a Good vs. Evil thing going here. The controls for your Guardian are easy and responsive. Moving, firing and using abilities are a button tap away. Some weapons have different fire settings that come in handy for enemies vulnerable to a particular type of weapon fire. The ammunition dropped by enemies can be primary, special, or heavy weapon type and is universal – no need to scour for specific weapon ammo. Unfortunately, the enemies don't drop their weapons, but they do drop armor and other guns. You get experience killing enemies, which levels you and your weapons up. After level 20, however, level enchancement will depend on the light factor of your armor.

The elements of controlling a vehicle (just the one-seater Sparrow for now), the zooming out to third-person view, and flipping vehicles upright are Halo-esque. You can't run over enemies with the Sparrow – I miss having a dangerously-driven Warthog. You will be doing a bit of inventory management in the game and you can change your weapons and armor loadout on the fly.

Your benefactor, the Traveler, a large alien orb in the sky, is the source of your abilities and, well, is dead. Humankind is having a hard time with its expansion across the galaxy reduced to just a single city on Earth by rival alien races coming to get a piece of the Traveler. While they do fight among each other, they all train their guns on you when you appear before them. This is reminiscent of the last stages of the first Halo game, where the Convenant and the Flood fight each other.

The enemies don't seem to be very different in behavior from the Halo 1's enemies. Vandals behave like Elites; Dregs like Jackals; Thralls like infected Elites; Knights/Captains like Hunters. Enemy races don't seem to attack and defend cohesively like an organized unit and they don't apply tactics to defeat you. They also respawn, sometimes when you move away or with a dropship. Well, this is a video game, so you are a one-man army (or a three/six-member Fireteam depending on mission requirements). An upgrade in AI would have been preferable to pitting hordes against you. 

Playing any mission reuses the same maps with some slight variations depending on your storyline progression. The maps are limited to a specific area on each planet/celestial body. So, there is not much open-world roaming here. Some choices are odd - like sure, we're down to the last city on Earth, but can't we go beyond a patch on Old Russia? I even tried going into the water and my character died. It's not a dealbreaker, but a game of this magnitude should offer expansive worlds.

The storyline follows the regular theme of Good vs. Evil, but it is scarce for a big budget game. Shadow of Mordor is chalk-full of lore in comparison. Granted, it's got Tolkien's literature backing it, but Destiny is a half-billion dollar production that could appeal to more gamers with the lure of an epic story. My attempt at Destiny raised questions like:

Why were you chosen and why have you been dead for a long time? What is the enigmatic Traveler? What makes it tick? Why did the Traveler choose mankind? What is the past of the enemies? The Fallen are intriguing, because the game tells us they had a glorious past. How about a little insight into the other Guardian races?

It is probably the multiplayer/social aspect of Destiny that makes it alluring. I have not played the whole game, but I hope the DLCs address these issues. Nevertheless, I intend to play moreDestiny.